Just Water Advertising Campaign

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This final outcome was for my second project of my HNC year. The assignment was to choose a product from the Design Museum's Designs of the Year exhibition 2018. I chose the Just Water bottle as I found their environment focused product was one i would personally buy. Inspired by the packaging of the product, I used Adobe illustrator, Adobe Photoshop and card materials to create a mixed media piece that reflects the materials the product is made from and the contents inside. I produced a Instagram advert outcome and a billboard advert outcome for my campaign aimed for the British market.

I have also included my card concepts for my final piece where I created four of my most potential ideas in a more detailed form to see which was the strongest one to develop further.