ExB is one of Europe’s leading artificial intelligence and machine learning start-ups. After their last funding round, ExB wanted to take their brand, communication and website to the next level. 

For this project I put together a custom team consisting of copy writer/creative director Rob Filler and front-end developer Thomas Brückmaier.

In an industry where AI companies are perceived as very technical and unapproachable, ExB is shown as a fresh and modern startup focused on their visitors and their user needs. The focus of the website lies on generating leads and expanding their team.

Artificial intelligence is not easy to explain. The landscape of different target groups and user needs is equally complex. We needed to give visitors enough information to get them interested and convinced to get in touch, but not too much to get them overwhelmed and pushed away.

The website is build on top of a modular system, which enables the client to create additional custom landing pages addressing specific users and user needs.