Theia is an eloquent and mythically inspired optical wear brand that provides high end frames. Named after the Greek goddess of vision, Theia provides a reliable voice in the fashion of eyewear.
This project's main emphasis was on a custom designed letter mark to represent a brand. I ultimately chose to refine the all caps blackletter inspired style to represent Theia's authority as a goddess of vision and leader in eyewear design.
Theia's eyewear lines are derived from the goddess's three children, Helios, Selene, and Eos. Each representing a line of eyewear ranging from masculine to feminine, with Eos the dawn being the unisex styles.