An ambitious $15MM launch campaign for a new regional credit card product was developed as a joint venture between Household Credit Services and Ameritech Corp. To stimulate interest and generate product awareness in a crowded market, as well as to support the customer acquisition direct mail packages (see above), a :30 TV teaser was followed by a dramatic and humorous :60 spot (see below). In five months, 675,000+ new card accounts were opened. The campaign was also awarded a gold statue in the L.A. "Lulu" awards. As FCB-Krupp/Taylor's VP/ACD and de facto Group CD on all the agency's Household business, I managed a team of 17 creatives on this campaign.
Message
Ajouter à la planche d’ambiance
Partager et intégrer ce projet
J’aime
Too many cards
S’inscrire sur Behance
S’abonner ou Se connecter pour afficher des recommandations personnalisées, suivre des créatifs et plus encore.
Too many cards
0
56
0
Publié le :
Propriétaire
Too many cards
Multimedia launch campaign for a regional credit card product developed as joint venture between Household Credit Services and Ameritech Corp.
0
56
0
Publié le :
Disciplines
Infos sur le copyright
Attribution - Pas d’Utilisation Commerciale - Pas de Modification
Lire la suite