According to trends recorded by the Specialty Coffee Association, young people are driving the growth of out of home coffee consumption. This has resulted in some fierce competition in the specialty coffee market, but the LA Barista Club has been working to bring coffee professionals together in hopes that collaboration will lead to a larger sense of community amongst specialty coffee shops. Latte art competitions are a great way to get coffee people together to have some fun, so with an old Relief Print block of mine I created the promotional materials for a competition hosted by the LA Barista Club.
To help draw the attention of like minded coffee enthusiasts to this event, a dark yet humorous illustrated poster will be created using Relief Printmaking. This form of printing results in each print being unique which could be comparable to the process of pouring latte art. The illustration will also be formatted for a postcard sized flyer that can be placed on tabletops and handed out at participating coffee shops.
