This is a concept for an advertising campaign for the Onewheel by Future Motion. This campaign is geared towards people between the ages of 20-35 who are looking for a way to add some adventure and physical activity into their busy lives. By opting to ride a Onewheel instead of driving a car, urban dwellers will be presented with more opportunities to get outside, have fun, and use thee non renewable energy.
All of the material above was created to be utilized by a potential Onewheel Ambassador Program. This program would consist of Pro Onewheel riders traveling with the van into cities/parks near them in which they'll provide an opportunity for people to try a Onewheel and educate those who seem curious. Most people try the Onewheel for the first time and are surprised by its smooth ride and power. The video below was created with user generated content in an effort to promote the Onewheel and the Ambassador Program.
