Client: Adidas

 

Brief: Adidas is collaborating with Phunk Studio to design their signature Adidas Originals "Superstar" shoe. They will be having a launch party at Zouk. Design their invitation for their guests reflecting the characteristics of Adidas and Phunk Studios.

 

Media: Print (Direct Mailer)

 

Concept: Inspired by the Adidas "Trefoil" and Phunk's "Steal This Poster".

 

Description: I took the shape of the "Trefoil" and made it into a trifold invitation card. The maion highlight of this event is the shoe and hence I came up with this 'game' of lacing your new Adidas X Phunk "Superstar" that could be won to one who can creatively use the laces to the party. The laces also has the words "Steal This String" as a characteristic of Phunk.