Brief: Create an identity for homemade baker Aunty Safiah.

 

Concept: The objective of the brand is to reflect the characteristic of the owner and her passion she puts into her baking.

 

Description: I was inspired by one of her newly baked cakes that had its rich aroma slowly filling up the room. This is reflected by the cake on the plate, a symbol of her passion and love for baking and providing delicious cakes for every occasions. The primary colour is pink as it is appetizing followed by cream and brown making up the stripes that shows the different layers of the cake.