The project required a packaging design for an alcohol beer brand aimed at a medium LSM male urban target market. I chose, ‘IRON FIST’ as the name for beer as it echoes the idea of strength and masculinity. My target audience are men who call themselves, ‘strong men’, and who love challenges. The IRON FIST Beer has a high alcohol level content hence the need to sell it as a single package.

Many men have tried to tame Iron Fist, but many have fallen to its power. The streak has never been broken. Its said that its fist possesses the power of a thousand men and who ever tames it will posses all of this power.