This is packaging for a jerky product. I created the Summit Natural Edibles line of chicken jerky, beef jerky, and bison jerky, each with their own unique illustration. The font choice reflects the rugged nature of the outdoors and where this product is meant to be consumed. Because it is marketed to backpackers and hikers, it needed a minimal packaging that really related to these outdoor activities and one that would be easy to pack in and out. Each package has a cut through the center signifying a trail being discovered.
I designed the logo for this company and illustrated each animal to depict each flavor in a unique way.
Underside of the package and how it looks when the jerky bar is removed. The descriptive sentence is completed after the bar is removed and the "ENJOY" is revealed.
The pattern in the background is a topographic map created from the Sierra Nevadas. I designed the logo as a bear climbing upwards, seeking high elevation, as one seeks the relaxing feeling that comes from CBD. The blue signifies streams and rivers, the red the sunset, and yellow is the color of the trail.
The following is the process I went through to find what I felt was the right look and feel of this company's branding.
