LIME Infused Energy Tonic by Dr. Aristarchus™
The objective of this design is to increase availability for energy drinks and to open a market for those who are not usually known for purchasing energy drinks. It is not your ordinary energy drink.
As a lime infused energy tonic, it is a scientific and experimental drink and therefore will be marketed in a clean glass bottle. Too often, energy drinks have the same unpleasant taste and aftertaste. This drink will be marketed as being refreshing and crisp with a powerful impression of lime. It is the supreme choice in energy drinks for those who care for their health and want the finest available. This will bridge the gap between power and sophistication, much like the drink itself is a bridge between the organic and mechanic. The drink will be more expensive than it’s energy drink competitors but will offer superior ingredients and taste.
The main target consumers are those who shop at Trader Joe’s, Whole Foods, or Mother’s Market—people who recycle and care for the earth, but also have a weakness for caffeine. Monster and Red Bull are drinks for sport athletes or skaters, but this will be a refined as an elegant drink for higher-class adults—male and female equally—who don’t want to be associated with the Monster/Red Bull vibe, audience, and attitude. This aims to open a market for those people not usually known for purchasing energy drinks.
With Dr. Aristarchus’ Lime-Infused Energy Tonic, I am assured that the packaging will improve brand perception of energy drinks and erase the negative connotations. This will be a new fad for the well-to-do, and the label will convey that message with its clean, sleek layout and bright, monochromatic theme.
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