Patagonia brand renewal project.
Focus on logo simplification that achieves fortified strength in each sport as pillars of the company; surfing, boarding, fishing, hiking and biking. Inspired by the notion of deconstructing existing company logos and rebuilding with intention on brand identity. Patagonia has been, and continues to be, versatile in their audience; outdoors people from all over come together under one brand for security in great gear and apparel. This is one variation of how the brand could expand in the future:
Created with Adobe Illustrator and Photoshop. 2019.
