The time is now

Some say, “time is precious”. But it’s not. What we perceive as precious is not time but the one point that is out of time: the now.

Braid is a sportswear brand focused on real women, from the age 35+ which allows them to feel comfortable, confident and empowered in a daily basis. Daily basis means shopping, exercise, taking care of their children, work and go out. 

Brand Development & Brand Identity & Clothing Labels