This project was to create a clothing brand based off of a family member or friend.  I opted to base the clothing brand on my sister Francesca, I named this brand CescaLee.  Francesca has a very girly, fun loving, and slightly preppy sense of style. I wanted to create a logo that really represented each of these aspects, in order to do so, I made the decision to use hand rendered typography in the logo.

Below is the original sketch of my logo:

After scanning in my original sketch, I created the digital rendering of the logo.  

To truly represent the personality of the brand, I chose a feminine yet bold color for the final logo.

Once I had designed the logo, I then proceeded to design clothing tags and a frequent shopper card that would be used at CescaLee stores or botiques.  I applied a floral watercolor pattern to these items.