ADIDAS D&AD NEWBLOOD 2018:
My entry looks at a Brand activation campaign for Adidas SPEEDFACTORY, a line of running shoes that have been developed through the implementation of data driven design. This process involved the collection of information alongside Athletes to develop a fully responsive product that is adaptable across the demanding climate of their respective cities.
Targeting London bound runners aged 17-25, I focused on a narrative that emphasises form and change. To cohesively reflect the fidelity of process across the AM4LDN production line within the ever changing architectural landscape of London.
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