FILIPPO BERIO OLIVE OIL
Problem: Choose an existing olive oil brand and experiment with different mediums to reach an alternative audience.
Solution: Filippo Berio Olive Oil is sold in over 70 countries and enjoyed by millions of consumers worldwide. Despite its critical acclaim, visually its traditional and crowded visual system does not attract younger consumers. I decided to take a drastic approach by introducing a gradient with spray paint and bold, captivating colors. This project rebrands traditional packaging to a modern, cleaner style, reaching a younger, contemporary audience. It includes three types of olive oil and its packaging.
