Problem: Identify a dilapidated industrial brand and redesign its visual system with fidelity to the original identity.
Solution: Dynapac is a Swedish multinational engineering subsidiary company and a world leader for mobile compactors for road surfaces. Despite its dependability, there has been a decline in sales compared to its competitors like CAT (Caterpillar Incorporated). A revitalization of Dynapac’s brand can both increase sales and internal pride. This project rebrands a neglected company by introducing a new visual system. Included are branding guidelines, various packaging items, and a website.
Process video of Dynapac's logo development.