UNI PEACE Brand Visual ＆ Business Card Design 2019

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UNI PEACE BRAND VISUAL IDENTITY GUIDELINES │ UNI PEACE 品牌識別系統設計

Brand Visual Design / 品牌識別設計 : Lin Yi
Date : Apr. 2019

◆ 品牌核心價值：創造出不只可以穿戴的飾品，還是日常生活息息相關的擺設。一個足以容納了各樣故事的品牌，乘載著情緒、記憶以及對未來的憧憬，一起來共同創作、無限延續的宇宙空間。

◆ 品牌風格定位：精品、溫暖、簡約 / 關鍵詞：銀飾＋宇宙＋空間

◇ Brand core value: Create accessories that are not only wearable, but also related to everyday life. A brand that is large enough to accommodate a variety of stories, carrying emotions, memories, and ambiguity about the future, together to create a space of infinite continuity.
◇ Brand style positioning: boutique, warm, simple / Keywords: silver + universe + space

◆ 品牌設計理念：品牌名稱源自創辦人姓名，英譯為兩個單詞分別是宇宙、和平。在標誌外型上需具備銀飾、宇宙、空間三種元素，風格定位在識別表現上則必須直觀、俐落，且帶有一點感性的想像空間。造型上以立體錐形營造出空間感去包容整個宇宙，圓環 (項鍊、手鐲、耳環) 作恆星，傾斜的菱形 (故事) 則如行星般不斷圍繞在身旁，牢牢扣住 UNI PEACE 品牌核心價值，以飾品為出發點，打造共同創作、無限延續的宇宙空間。

◇ Brand design concept: The brand name is derived from the name of the founder. The English translation is two words: universe and peace. In the appearance of the logo, there must be three elements of silver, universe and space. The style positioning must be intuitive and degenerate in recognition performance, and it has a little sensible imagination space. The shape is a three-dimensional cone to create a sense of space to accommodate the entire universe, the ring (necklace, bracelet, earrings) as a star, the slanted diamond (story) is constantly surrounded by the planet, firmly holding the UNI PEACE brand The core value, with the jewelry as the starting point, to create a space of co-creation and unlimited continuity.