2024龍年三龍紅包|2024 year of the Dragon Red Envelopes

Packaging
《龍與浪。太湖壽石。龍騰松柏》|2O24龍年三龍紅包 |
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龍與浪、壽石、松柏,雖從未存在真龍現身,但自古以來對龍的敬畏與想像從未停止,所以我們詮釋三種龍的意象,分別為呼風喚雨海龍與金浪,壽石山形的龍脈奇型,松柏樹軀幹的意象龍,從人對於自然物的投射去表現龍的形意,結合到現代燙金工藝,與新年文化的紅包載體。

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龍與浪 ───
日本琳派風格龍以及金浪,金海浪的浮世繪線條結合龍的現形,從1907年江戶時期水墨畫龍借鑑,結合明治時期琳波藝術紡織品流行中金浪符號,將兩者的勢態線條融會,在從華人文化紅包載體與燙金藝術作為呈現。


"Dragon and Waves" 
───
Combining the style of the Japanese Rinpa school's dragon with the golden waves of the Kinhin (Golden Waves), integrating the dragon's form from the 1907 Edo period ink painting, merged with the popular symbol of golden waves from Meiji-era Rinpa art textiles. This fusion blends the dynamic lines of both elements, drawing inspiration from Chinese cultural red envelope designs and incorporating the art of gold stamping."





太湖壽石 ───
為宋朝盛行的奇石為概念,宋朝為皇室貴族放置於庭園,是文人雅士非常著迷的雅趣,其形特殊張力似龍形,與梅樹相稱,花花開五瓣,寓意“快樂、幸運、長壽、順利、太平”五福梅花,十足祝賀祝壽意涵。


"Tai-Hu Rock" ───
Based on the concept of extraordinary stones prevalent during the Song Dynasty, these stones were arranged in the gardens of the imperial family and nobles, captivating the interests of literati and scholars. With a distinctive form resembling the tension of a dragon and complementing the plum tree, the plum blossom has five petals symbolizing the 'Five Blessings of Happiness, Fortune, Longevity, Smoothness, and Peace.' This symbolism embodies hearty congratulations and wishes for longevity."




龍騰松柏 ───
龍騰松柏間,新春福滿天,松柏挺拔,象徵著堅強與長壽;龍爪勇猛,代表力量和勇氣。二者交織,風采相融,寓意著堅持信念必能成就高尚,迎來繁榮春風。


"Dragon pine and cypress" ───
"Amidst the soaring pines and cypresses, the dragon ascends, ushering in the new spring with blessings filling the sky. The upright stature of the pines and cypresses symbolizes resilience and longevity, while the fierce claws of the dragon represent strength and courage. As these two intertwine, their grace blends seamlessly, signifying the belief that perseverance in one's convictions will lead to noble achievements, welcoming the prosperous spring breeze."





三分設計B126Workshop
設計|陳威翔 Chen Wei Syang 、蔡志圍 Tsai Mark、林宜Lin Yi
行銷|鄭鈿宥 Zheng Dian-You
攝影|陳威翔 Chen Wei Syang
3D設計|簡正 CHIEN CHEN
印刷|之間印刷 Between Printing.
紙材|采憶紙業-元素紙116g_015C橘 元素紙116g_109A粉桃
峻揚紙業-亮彩星辰_LK123米⾦
特別贊助|岱稜科技燙金箔專家


2024龍年三龍紅包|2024 year of the Dragon Red Envelopes
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2024龍年三龍紅包|2024 year of the Dragon Red Envelopes

用三種形態不同的龍詮釋紅包袋設計,也借以歷史與文化中的符號再設計。 第一款為「龍與浪」日本琳派風格龍以及金浪,金海浪的浮世繪線條結合龍的現形。 第二款為「太湖壽石」為宋朝盛行的奇石為概念,其形特殊張力似龍形,帶有祝賀祝壽意涵。 第三款「龍騰松柏」松柏挺拔,象徵著堅強與長壽;龍爪勇猛,代表力 Read More

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