Motion - Sports Supplement | Brand Identity & Packaging

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Motion

Naming, Brand strategy, Logo design & Brand Identity, Packaging

Brand Story

Motion is a UK sports supplement brand for everyday performers.

Crafted with a flavorful, vegan-friendly ingredients Motion wanted to move away from the bland taste and artificial ingredients that are usually associated with the way people think of the sports supplements. Organic, plant-based ingredients help to boost energy and affect the body and muscles even while resting. Motion stands for a healthy lifestyle, enhanced performance, and excellent results.

Naming & Objectives

For the name, we wanted to create a name that represents the brand's core. Amongst the other ideas such as Ignite, Agile, and Active, Motion best reflected the key features of the brand: movement, performance, and energy. After that, the objective was to create distinctive and memorable brand visuals using the minimalistic approach.

Motion lime color also conveys brand's positivity, vitality and energy - so when we blended that with a combination of clean and modern typography it resulted in an upcoming top-notch international sports supplement brand.

Ivan isn’t just a graphic designer who helps you to create a logo. He becomes a part of your team that helps you bring your vision to life. Working with us on the whole branding, starting from the name itself (which we absolutely love!) and being patient with us and our questions is something really admirable that he’s done for us.

When it comes to design he consider everything from your audiences to your brand image.

He communicated well their creative process and we’ve astonished by the end result. Already getting a lot of positive feedback and I’m so excited to expand our brand now! If you are looking for someone that has your company's overall brand image and an end in mind, Ivan is your guy. Will be working with him in the future.

Love and cheers from Michael & Motion team

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