Brief: Create a company name, logo, and promotional site.

Client: Tylane Garrett, RDN, LD

About: The client specializes in personalized lifestyle plans and nutrition counseling based on a patient's unique genetic makeup, also known as nutrigenomics. Nutrigenomics is the science of molecular interactions between nutrients and genes. In terms of a wellbeing, the client is a registered dietitian and gives patient-specific diet/nutrition advice based on patients' genetic test results.

The crisp shapes compose a simplified double-helix inspired by the industry’s genetic and medical background; while the seven horizontal DNA strands represent the seven ways genes impact an individual’s ability to lose weight, according to current research. 

To balance the clinical feel, rounded corners and a blue-violet hue make the mark more approachable. The Didot typeface and macron-adorned vowels give an educated yet elegant presence. 

Business Card, Social Media, Website