Urdu Restaurant & Bakeshop is one of the pioneer brands of baked goods and Pinoy meals in the Province of Tarlac. Due to the rise of large and modern competitors in the industry of restaurant in the Province of Tarlac, Urdu’s lack of promotions and advertisements and making a solid identity makes it harder for them to gain interaction with customers. The identity is lacking with a solid interpretation on what the brand is, in addition to that – the new set of target market said that it looks simple, dull and not inviting to the eyes. To solve this problem, the brand identity must be rebranded to a more solid message and a unified look to suite the new target market. With the rebranding of the corporate identity of Urdu, it could help increase brand recognition to the customers.

With the campaign: “Tahanan ng tamis at saya”, the new corporate identity was introduced and gave the new target market and the previous market knowledge about the new solid message of what the brand is, a home of sweetness and joy for everyone. This would help build up the brand awareness and reconstruct the image of Urdu.

After the intensive research and formulation of the whole output, the proponent therefore concludes that rebranding and clearing the brand message of Urdu is very necessary for the purpose of creating a solid brand awareness and help the brand to reach out to more age brackets and not just the ones that is familiar to the brand (older ones).