USI Brands is a Mexican company that offers solutions to the management of organic waste through on-site biodigesters equipment that accelerates the natural decomposition of foods through microorganisms that convert them into the water for reuse and liquid fertilizer, at the same time, it generates positive side effects to the environment and society. This service, backed by extensive experience and advanced technology, wasn’t reflected in their identity, which hindered their promotion and identification to generate business growth.
Through a semiotic analysis, I generated an identity with basic graphics in repetition that change successively to represent a cycle, join with typography with a severe and current character, and everything supported by a color palette that evokes an ecological and technological environment.