Ismael Campos De Luna's profile

Coronado® - Special Edition Box Set




The cajeta is a traditional Mexican sweet by a confection of thickened syrup usually made of sweetened caramelized goat's milk. The Coronado® cajeta has been present in Mexican homes for 70 years with a wide variety of high-quality products with great flavor.
In the occasion of the national holidays and celebrating the tradition, the brand launched a box set with three commemorative jars decorated with Mexican elements.
For these 3 jars, we took the patriotic symbols of the eagle and the snake, together with the brand's mascot and we represent them with the alebrije's graphic style, with multiple patterns of figures in combination with the color palette of the Mexican flag, creating an attractive proposal that generates the desire to preserve the jars.

Project Type: Concept
Client: Barcel®
Capabilities: Packaging and Illustration
Agency: ForumStudio®
Creative Director: Carlos Ochoa
Date: April 5th, 2018
Coronado® - Special Edition Box Set
Published:

Coronado® - Special Edition Box Set

Published: