

Maaemo is an ecological gourmet restaurant in Oslo, Norway. The cuisine of Maaemo is Nordic/Scandinavian, and the name derives from Finnish language meaning “Mother Earth”. The restaurant has a Norwegian owner, Danish cook and a Finnish sommelier, so it is truly a Scandinavian collaboration.
The design for Maaemo is inspired by Scandinavian nature and architecture. The design reflects on lines, shapes, rhythm and light creating a poetic, Nordic modernism.
This project was made in collaboration between Torgeir Hjetland and Ludvig Bruneau Rossow,
while working at Uniform Strategic Design, Oslo.
The design for Maaemo is inspired by Scandinavian nature and architecture. The design reflects on lines, shapes, rhythm and light creating a poetic, Nordic modernism.
This project was made in collaboration between Torgeir Hjetland and Ludvig Bruneau Rossow,
while working at Uniform Strategic Design, Oslo.

Set table with view

Folded menu

Unfolded menu

Close up of menu

Folder + menu + paper bag + goodie bag + business card + hang tags + embossing tool

Folder with information on food suppliers for the restaurant

Paper bag

Wine list on iPad with wooden frame + Folder

Set table with folded menu

Wall decoration: Interpretation of the lines from the letter/receipt and menu

Toilet with walls of shale stone


Business card



Unfolded letter/receipt

Close up of letter/receipt with lines working both as instructions on how to fold and decoration

Folded letter/receipt

Envelope

Menu and plate
Thank You!