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About

The design for Maaemo is inspired by Scandinavian nature and architecture. The design reflects on lines, shapes, rhythm and light creating a poet… Read More
The design for Maaemo is inspired by Scandinavian nature and architecture. The design reflects on lines, shapes, rhythm and light creating a poetic, Nordic modernism. Read Less
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Maaemo is an ecological gourmet restaurant in Oslo, Norway. The cuisine of Maaemo is Nordic/Scandinavian, and the name derives from Finnish language meaning “Mother Earth”. The restaurant has a Norwegian owner, Danish cook and a Finnish sommelier, so it is truly a Scandinavian collaboration.

The design for Maaemo is inspired by Scandinavian nature and architecture. The design reflects on lines, shapes, rhythm and light creating a poetic, Nordic modernism.

This project was made in collaboration
between Torgeir Hjetland and Ludvig Bruneau Rossow,
while working at Uniform Strategic Design, Oslo.
Set table with view
Folded menu
Unfolded menu
Close up of menu
Folder + menu + paper bag + goodie bag + business card + hang tags + embossing tool
Folder with information on food suppliers for the restaurant
Paper bag
Wine list on iPad with wooden frame + Folder
Set table with folded menu
Wall decoration: Interpretation of the lines from the letter/receipt and menu
Toilet with walls of shale stone
Business card
Unfolded letter/receipt
Close up of letter/receipt with lines working both as instructions on how to fold and decoration
Folded letter/receipt
Envelope
Menu and plate