SHI BING｜拾餅 Packaging Design
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棋盤格子餅乾是一種簡單容易製作的手工餅乾，將2種不同口味的餅乾麵糰做一點變化，簡單的餅乾就變的有趣，
麵糰切條再組合起來，可以依照自己喜歡做成大小不同的格子排列。
麵糰切條再組合起來，可以依照自己喜歡做成大小不同的格子排列。
在整體視覺呈現簡約方格的視覺，色調中選取出棋盤格餅的相近色調，以精品精裝硬盒的概念做發想，表達出濃厚的心意，讓收禮者能感受到有著精緻質感卻不失大方的包裝設計，為此手工點心增添了不同的風格特色。
包裝設計加工上採用霧面金箔燙金的技術表現出棋盤狀的視覺表現，為了讓人能有觸覺的感受，提升整體完美的質感，在紙質上選用美術紙並用精裝盒的黏盒工法，配合緞帶拉繩來營造出精緻的美感。
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Checkerboard Cookie is a simple handmade cookies made with 2 different flavoured cookie dough. The dough is cut into strips arranged in a grid of any size. This inspire fun and creativity into the process of baking. The overall visual is presented in grids and the colour of packaging is inspired by the tone of the actual cookies. The use of solid material for the packaging is to express sincerity and thoughtfulness; topped off with delicate texture to soften the overall roughness. The idea is to manifest the feeling of generosity when recipient make contact with the packaging. Therefore, the gift is able to portray unique characteristics and personalities. The exterior adopts matt surface gold foil hot stamping to further emphasise on the visual presentation of the checker box concept. Fine art paper is utilised in this packaging design in order to allow the tactile feeling to improve the overall impression of the product. The aesthetic impression is also supported by the gold ribbon added on the packaging. In order to let people have a tactile feeling and improve the overall perfect texture, fine art paper is selected on paper and the sticky box method of hardcover box is used to create a delicate aesthetic feeling with the ribbon pulling rope.
Checkerboard Cookie is a simple handmade cookies made with 2 different flavoured cookie dough. The dough is cut into strips arranged in a grid of any size. This inspire fun and creativity into the process of baking. The overall visual is presented in grids and the colour of packaging is inspired by the tone of the actual cookies. The use of solid material for the packaging is to express sincerity and thoughtfulness; topped off with delicate texture to soften the overall roughness. The idea is to manifest the feeling of generosity when recipient make contact with the packaging. Therefore, the gift is able to portray unique characteristics and personalities. The exterior adopts matt surface gold foil hot stamping to further emphasise on the visual presentation of the checker box concept. Fine art paper is utilised in this packaging design in order to allow the tactile feeling to improve the overall impression of the product. The aesthetic impression is also supported by the gold ribbon added on the packaging. In order to let people have a tactile feeling and improve the overall perfect texture, fine art paper is selected on paper and the sticky box method of hardcover box is used to create a delicate aesthetic feeling with the ribbon pulling rope.
Creative Director | Wei-Cheng Lin
Designer | Wei-Cheng Lin
Print | Wei-Cheng Lin
Photographer | Férguson Chang
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2019
Designer | Wei-Cheng Lin
Print | Wei-Cheng Lin
Photographer | Férguson Chang
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2019
