LIFE - The Show
New production 'Life - The Show' was making its debut at the Adelaide Fringe Festival and needed a visual identity and hero creative. Described as "A joyous cocktail of entertainment and enlightenment, with a cast of international prodigies and deviants that will lead you on an adventure of hedonistic theatrical anarchy", the show journeys through life's big moments via pyrotechnics, acrobatics and full frontal nudity.
I developed the hero visual as a cheeky kaleidoscope of life, love, death and everything in between. The show's identity references Life Magazine, the long-running 20th century publication featuring light entertainment and social commentary.
This hero visual was then rolled out in-house featuring various cast members across a range of colourways.