Adidas X Jet Lee
The brief:
In 2008 Adidas partnered with Kungfu Star Jet Li to launched the WUJI Men’s casual training collection.WUJI believed that training is the way to show how “Body& Mind working together” can bring you success thatwill effect your daily life. In 2012 WUJI lunched two collections <sound> and <mirror>. we need to deliever the deep philosophy to target consumer(25-35yr frequent gym-goers).
The solution:
We use art-installation can deliver the deep concept
In 2008 Adidas partnered with Kungfu Star Jet Li to launched the WUJI Men’s casual training collection.WUJI believed that training is the way to show how “Body& Mind working together” can bring you success thatwill effect your daily life. In 2012 WUJI lunched two collections <sound> and <mirror>. we need to deliever the deep philosophy to target consumer(25-35yr frequent gym-goers).
The solution:
We use art-installation can deliver the deep concept
Client: adidas
Agency: TBWA ShangHai
Creative: Hui Yao Nokkia W
Installion Artist: Li Hui
Photographer:Xu Chuang
Art installation 1<sound>
The concept: WUJI sport can helping you use noise outside world to training your peaceful inside.
The execution:
we use sharp woods to form a dangerous moment, Jet li use this noisy outer to train his peaceful inside.
The concept: WUJI sport can helping you use noise outside world to training your peaceful inside.
The execution:
we use sharp woods to form a dangerous moment, Jet li use this noisy outer to train his peaceful inside.
Art installation 2<mirror>
The concept: WUJI sport can helping you know every thing had two sides and they grow each other.
The execution:
we use water and mirror to build a world, when Jet Li do a small movement there has big influence, truth and fake combined together too.
The concept: WUJI sport can helping you know every thing had two sides and they grow each other.
The execution:
we use water and mirror to build a world, when Jet Li do a small movement there has big influence, truth and fake combined together too.
The installation were put in art museum and two brand center to let people fell it, experience it.
