Future China Youth
go experiment!
go experiment!
The brief:
Macdonald's wants to celebrate china youth with the introduction of the most creative food combo in 2012 summer vacation.
The background:
Nowadays China Urban Youth,the post 85s’ and 90s’ generation who are in the most passionate youth age.
They believe: wish to find own way on the road to pursue middle class life,they don’t follow “authority” and take it for granted, and they connected to own network, which they trust and rely on,desire to realize personal value.
The solution:
Being Youth Is An Action!
McDonald’s wants to start a movement.We want to inspire the china youth that
Anything is possible.Go experiment.
We launch a series of films to inspire.
Macdonald's wants to celebrate china youth with the introduction of the most creative food combo in 2012 summer vacation.
The background:
Nowadays China Urban Youth,the post 85s’ and 90s’ generation who are in the most passionate youth age.
They believe: wish to find own way on the road to pursue middle class life,they don’t follow “authority” and take it for granted, and they connected to own network, which they trust and rely on,desire to realize personal value.
The solution:
Being Youth Is An Action!
McDonald’s wants to start a movement.We want to inspire the china youth that
Anything is possible.Go experiment.
We launch a series of films to inspire.
