(A reflection of the real you, Conceptual Shoe Campaign, IE HST, 2019)
Converse is about freedom, self-expression and being who you are – no matter where you live or how you live. Converse targets and is embraced by optimistic rebels. What it means to be an optimistic rebel? Someone who chooses his/her own path. From boring and safe, to unique, comfortable, and bold.
After studying this brand carefully, "a reflection of the real you" tagline emerged. This conceptual shoe campaign does not actually feature the Converse shoes, but it features the brand traits and values in a way that shows the audience what this brand is all about.
