Escola Carequinha
Branding, Graphic Design, Characters Graphics
A children's school franchise grown in a fresh and creative way.
A children's school franchise grown in a fresh and creative way.
The carequinha school is a brand with more than 20 years, having headquarters in several cities, attend nursery children up to 9 years. In the year 2017 went through a process to become a franchise in the area of early childhood education. At this moment we identified the need to make the brand and its communication more competitive and attractive, clarifying all the values and differentials of that institution.
Carequinha is a very famous clown in our culture, the project rescues his image and places him as the mentor of a group of eclectic characters that reveal the diversity of Brazilian culture. The characters have quite different preferences and physiognomies from one another and the goal is to teach children that respect should dominate our relationships, regardless of their origin or individual choices.
The new brand brings the diversity of children's world,
revealed by the icons and characters of the circus environment.
revealed by the icons and characters of the circus environment.
The five child characters carry different physical and psychic characteristics
to demonstrate to children the beauty of diversity and the importance of self-acceptance
to demonstrate to children the beauty of diversity and the importance of self-acceptance
To make the brand experience more authentic and unforgettable,
the school's place has also been transformed to make a great show!
the school's place has also been transformed to make a great show!
Characters graphics: Luiz Cotta
Architectural project: Sensi Design
