A traditional candy company called Bico Lito, leader in the segment of lollipops in the State of Minas Gerais, needed to launch a new brand focused on the B2C market with the goal of generating more value for their main product.

After researching what would be the ideal audience, buying and consumption behavior of such products, we develop brand name, strategy, and fresh brand identity and packaging that express verbal and visual language appropriate to reach the target.