STRATEGIC POSITIONING
When Financially Fit approached Objective for an awesome product, they were ready to make the biggest, baddest tracking app that you had ever seen. We created an application which was more comprehensive than the competitor, more established products. By completing a business analysis, we found what Financially Fit could offer that was different than the competition. The great thing is, they had a huge learning platform full of relevant information for anyone seeking financial abundance. We spoke with the key stakeholders to determine their MVP: A learning platform with tracking tools based on their already established spreadsheet algorithms. We designed and developed both a web platform and companion iOS and android applications.
WIREFRAMES AND FEATURES
The essentials for the application is where we started. By determining the most valuable features for the user, we were able to find narrow down to three basic situations. Our goal was to make an application which was habit forming. Something that a person would pull out every single day to keep their financial life in order and stay on track with Financially Fit’s courses.
USER FLOW AND TESTING
Before moving forward into development, we knew the importance of narrowing down an easy to follow flow and proper testing. We analyzed the basic user personas of people who would be using the application. After completing many iterations of this process, we found the most viable product which is the current Financially Fit application.
