blankspace
blankspace
blankspace
Waterfront
Opening event and stable content
blankspace
blankspace
blankspace
Client: Waterfront Costa Smeralda
Agency: Immagineria
Art Direction / Video Design: Alessandra Selis
Art Direction / Video Design: Alessandra Selis
Date: June 2018
blankspace
blankspace
blankspace
The Project
Video key visual for the opening event of a new multi-purpose establishment in Costa Smeralda, Waterfront. It served as a visual style reference and guideline for all the graphic and video content developed by the team. The video was also used during the opening event and was part of the stable content inside the establishment.
blankspace
blankspace
blankspace
Technique and Purpose
After thinking about the target and the location, I choose a colourful and bright style, rich in cyan/white/pink, apt to communicate both relax - through the colours - and movement - through a chilled electronic song -, as well as through double-level editing: a graphical level and a photographic level, working together to enhance the relaxed, joyful and summery mood.
blankspace
blankspace
blankspace
The Video
Not the Final Cut
Blankspace
Blankspace
blankspace
