Smart Land Solutions (SLS)

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Code of Life

SLS is a high-tech IT solution and service provider that creates Digital Business Infrastructures.

Design Mission:
SLS asked us to design a new sense and exposure for their brand to empower them to expand from B2B markets to B2C markets and communicate with people directly.

Identity Core Concept:
We redirected all design efforts to create an Approachable and Life-ish sense for the brand, bringing their complex and untouchable subject (High-Tech Knowledge) to everyday life.

Tagline:
The tagline is inspired by the core brand value and concept (Bringing Technology to Life; Bringing Life to Technology) and aims to create a humanized and life-centered sense for the business.
The word "code" refers to programming as meanwhile by mixing with the word "life", has a semantic approach to represent a special kind of alive and humanized Life Style.

Visual Design:
We explored different ideas and paths to communicate the functions and emotions of the brand.

Logo:
A combination of Farsi and English letters of "Smart" & "Houshmand (means Smart in Farsi)".

Visual Identity & Style:
The visual theme represents a sharp and modern style.

Digital Experience:
The website combines easy-to-digest contents with high-tech services to imply the core insight of the brand.

Copywriting and Brand Tone:
We converged the two core components of the brand messaging: "High-tech" and "Everyday Life".

Brand Guidelines:
We documented all the branding insights, tools and components to help the in-house design team continue developing and monitoring the design programs.