Nestlé’s new novelty chocolate bar called Essence, the word is simple yet effective and is a intellectual term targeting the more mature audience.
It also represents the experimental and sophisticated flavour combinations chosen from countries around the world would be used in the chocolate as the main selling point of the product.
2017
Essence chocolate bar packaging design for Nestlé
Essence product placement at convenience store
Essence chocolate bar flavours — Turkish Apple & Rose, Scottish Butterscotch & Coffee and Chinese Black Sesame & Coconut
Essence logo typefaces: Barley Script PERSONAL USE and Baskerville.
