UNDER THE WATER
Challenge
Danish Architecture Center are providing an exhibition on the subject of biomimicry. The purpose of the exhibition is to show how we can learn from nature and incorporate our nature into making more innovative design solutions.
Insights
1. Most children find it boring to visit a museum
2. Involvement arouse a bigger interest and a desire to learn new things
Solution
The theme of the exhibition is “The Ocean & Biomimicry”. The purpose is through visual and interactive communication to create a playful yet educational universe for families with children.
My goal is to create a very clear communication. I hope to create a comprehensive experience of the exhibition, that will start even before they arrive and they will be able to bring the experience back home.
I want to motivate the audience to play an active part at the exhibition. That will happen through interactive activities when they are at the exhibition. As a part of making this exhibition a comprehensive experience there will be stickers for the children to bring back home and a campaign site with a game for the children and information for the parents.
The purpose is to create an interest and knowledge about biomimicry for the youngest and make them feel embraced by a new and interesting universe.
Brochure
Stickers
Campaign video
Poster
Info
Individual project, School assignment, First year project
Year: Spring, 2018
Categories: Research, Concept, Visual Identity, Digitale Design, Layout, Illustration, Motion Graphic
Medias: Campaign video, Campaign site, Poster, Brochure, Stickers
Client: Danish Architecture Center (DAC)
Target audience: Families with children
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