A Cashless Utopia



eFloos
EFloos is a digital mobile wallet app that enables quick, secure and easy payments through your smartphone. Instead of using cash or card, simply scan the QR Code available at different merchants across the Sultanate of Oman. This service is powered by the Sultanate of Oman’s leading telecommunications company (Omantel) and Arab Financial Services (AFS).


Concept - "A Cashless Utopia"

The concept was built on an idea of a world where all monetary transactions happened seamlessly without the use of cash.

The world we envisioned was technological utopia where what we can buy or sell is only limited to our imagination. The world is almost fully automated to deliver convenience where we go.



Inspiration

We re-imagined our world where our day to day commutes, destinations and transactions have evolved a rapid pace. Inspired by Neo-Futuristic design we adapted a style that reflects the brand presence as well. 



Main Stage



Designing the Imagined World


The Diner



The Fuel Station


Fashion Store



Motion Graphics 




Projection Mapping on the Exterior Facade

To add to the attraction and create a larger impact for the launch - A projection mapping design was executed on the exterior facade of the venue. The design was inspired from the interesting shape of the building, design elements derived from the app and logo.  

















A Cashless Utopia
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