Lucha Libre
Packaging The Culture of Lucha Libre
Packaging The Culture of Lucha Libre
In-depth research can be a gateway to subjects which enrich and diversify a design, even when the topic is one that is familiar. This was true for the Lucha Libre idea. This design packages the complex nature of the Mexican Lucha Libre culture. It is not just an entertaining sport, but is a unique culture deeply entrenched in Mexican life. With the immigration of Mexicans to the United States, Lucha Libre is quickly becoming part of the U.S. pop culture as well.
Package design for the Lucha Libre culture. Lucha Libre has become an American pop icon in recent years, but in Mexico it has been around since the mid-1930s. To promote some of the history and iconic visuals associated with Lucha Libre, posters and a visual book with images of past wrestlers who have been unmasked were created.
Things learned: How to make a Lucha Libre mask from scratch.
packaging / accordion book design + bounding / illustrations / wearing a Lucha Libre mask for fun
packaging / accordion book design + bounding / illustrations / wearing a Lucha Libre mask for fun
