Fairlife Milk Concept Packaging
Summer 2018
This was a series of concept re-design packaging for Fairlife Milk that I designed in Summer 2018. I created three variants to experiment with how each different milk bottle variety (DHA Omega-3, Chocolate, and Very Strawberry) would feel by adjusting only the two primary colors while keeping the solid blue bar as a constant design element across all three. What resulted was a very clean, stripped-down approach to the current in-store bottles they use today. I hope you enjoy!
