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Comprehensive brand identity for a climate change conservation effort. The key project was a 120-page strategic plan that will serve as the first… Read More
Comprehensive brand identity for a climate change conservation effort. The key project was a 120-page strategic plan that will serve as the first national climate adaptation plan to be used my many agencies, states, tribes and other parties interested in protecting fish, wildlife and plants. Read Less
Published:
National Fish, Wildlife & Plants Climate Adaptation Strategy
• Logo design
• Brand identity
• Website design
• Print collateral
 
The first comprehensive, national climate adaptation strategy is the outcome of a congressional mandate to combat the negative impacts of climate change on fish, wildlife and plants.
 
Allegro Design developed the logo and brand identity for a website and communication materials including fact sheets, case studies and a 120-page strategic plan.
The infinity shape formed by the logo's elements illustrates a key concept of climate adaptation: resilience.
Cover of a brochure that summarizes the larger strategic plan.
Sidebar detail.