Climate Strategy Branding

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  • National Fish, Wildlife & Plants Climate Adaptation Strategy
    • Logo design
    • Brand identity
    • Website design
    • Print collateral
     
    The first comprehensive, national climate adaptation strategy is the outcome of a congressional mandate to combat the negative impacts of climate change on fish, wildlife and plants.
     
    Allegro Design developed the logo and brand identity for a website and communication materials including fact sheets, case studies and a 120-page strategic plan.
  • The infinity shape formed by the logo's elements illustrates a key concept of climate adaptation: resilience.
  • Cover of a brochure that summarizes the larger strategic plan.
  • Sidebar detail.