Breaking the frame
Korn/Ferry International's new brand identity was based on vivid, storytelling illustrations but they quickly realized that the system lacked flexibility and needed to grow. We broke apart the illustrations into a wide array of icons that could be combined in a variety of new ways to give the brand new meaning, relevance and longevity. Our first annual report with the new system led to a series of projects such as, brand voice guidelines, posters and environmental graphics. This work refreshed their brand and made it much more useful overall.
Annual reports
Brand voice guidelines
Mural for corporate office