Korn/Ferry International's new brand identity was based on vivid, storytelling illustrations but they quickly realized that the system lacked flexibility and needed to grow. We broke apart the illustrations into a wide array of icons that could be combined in a variety of new ways to give the brand new meaning, relevance and longevity. Our first annual report with the new system led to a series of projects such as, brand voice guidelines, posters and environmental graphics. This work refreshed their brand and made it much more useful overall.