Expanding the dot.
Grandpoint Bank wanted to focus and clarify their story to their current clients and to a new audience of startup businesses. Our office developed their initial identity when they launched five years ago, and now it was time to tell their story in a fresher, more compelling way. This direction is very much a work in progress expanding on "the dot" which is such a key part of their identity. It uses the dot as a graphic and storytelling device to show their uniquely close consulting relationship with their clients.