New Balance / Stride I.D. 3D System Campaign
We were asked by the Global DTC team to think of a way of how to bring this propriety high-tech service to the fore after a disappointing instore consumer uptake. After devising a full call-to-action program with communities of localised ‘influencers’, a daytrip to Barcelona in deep Winter to capture some of New Balance’s athletes in action – featuring the Volumental 3D foot scanner and tablet app in-situ – was used to produce a full suite of Digital, SoMe and POS marketing assets.
New Balance – Stride ID 3D Foot Scanner Instructional Film
![New Balance stride id running Barca 3D](https://mir-s3-cdn-cf.behance.net/project_modules/1400/754a7578128349.5c9cf0861f797.jpg)
![New Balance stride id running Barca 3D](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9b82e178128349.5c9cf0861fb42.jpg)
![New Balance stride id running Barca 3D](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc3f9978128349.5c9cf0861fe77.jpg)