New Balance / Outdoor Sneaker Launch – the right product with the right story in the right place
(Strategy / Creative / Experiential)
To truly resonate with specialist European retailers, trusted brand partners and get them ‘under-the skin’ of the New Balance brand, we devised an exclusive experience, fully immersive of the domestically produced British product story. McFaul+Day delivered the stuff money just can’t buy, culminating in a short stay getaway in a country castle spread on the Scottish/English borders. The medieval luxurious lodgings, local pub quizzes, local ales, a rare New Balance factory tour, coaching inn lunches and heady hikes up one of England’s finest viewpoints, wet the tone for a successful social media spike by respected people in the know helping boost organic reach for the Made in UK 1500 Outdoor sneaker launch.