One of the biggest Russian food delivery service decided to reduce delivery time from 60 to 45 minutes. For any delivery service such step is a great accomplishment in conditions of high competition and heavy traffic in the huge metropolis.
We imagined how would it affect on people*?
Famous writers and artists would not have enough for finish their works, girls can't finish their make up and put their hair on, and noone pet the cats because everyone have gone eat sushi that delivered faster than usual :))
The accompanying text for each character begins with words:
"He is sad because..."
"He is sad because..."
and in the following is a description of what this character did not have time to do.
Illustrator: Max Komako
Idea, design: Sasha Toropchin
Designers: Andrew Usachev, Tamaz Hubulov
Idea, design: Sasha Toropchin
Designers: Andrew Usachev, Tamaz Hubulov
* and on cats of course!
The first sketches with Franz Kafka (unfinished novel Castle)
and Nikolai Gogol (unfinished poem Dead Souls).
