Concept and design of new communications for the chain of japanese restaurants.
 
The idea of ​​weightlessness underlying the concept has been implemented for a various ads in which food and drinks do not fall or fly away, but freely floating in the air, as in the vacuum space.
Unlike liquids, 3-d food always looks a little unrealistic, so all spectacular compositions with food created from the individual photos of dishes and of the ingredients of the dishes. The liquid should be pretty realistic, as the food, therefore decided that the drinks will also be photographed.
 
Leadership: Katya Romanko
Art-director: Sasha Toropchin
Idea: Ira Bukreeva and Sasha Toropchin
 
FOOD:
Design and retouch: Ira Bukreeva
Page layout: Dmitry Kuznetsov
Photo: Ira Zavyalova (dishes), Arsen Memetov (ingredients)
 
BAR:
Design and retouch: Stas Neretin
Page layout: Dmitry Kuznetsov
Photo: Halim Lotos (drinks), Arsen Memetov (ingredients)

 
 
 
Food
Bar
Backstage
Yakitoriya — Zero Gravity Menu
4,375
63,354
147
Published: