Harrier Whisky Upgrade
CHALLENGE:
With no investment in the packaging or marketing support in over 11 years, Harrier whisky had become recessive on shelf and the brand was no longer top-of-mind.
AIM:
Upgrade and premiumize the Harrier packaging, appealing to modern consumers and bringing excitement and interest into the brand.
DESIGN SOLUTION:
The Just Design studio balanced modernity with recognisability – by reworking the label to appear more crafted and considered whilst celebrating the owned assets of the brand, such as the Harrier dog and wordmark.
Punchy shelf standout was a key design factor.
RESULT:
Since the new pack launch, sales have increased by 11%.
