Rupa is today the one of the leading knitwear brands in India, covering the entire range of knitted garments from inner wear to casual wear. Rupa is a NSE listed company with a Market Cap of INR 2,648.17 crore
Retail Brand & Communications Strategy / Tone of Voice Development / Visual Merchandising / Experience Design / In-store Copy / Art Direction & Production / Space Zoning and Planning
Reference Image, original work cannot be displayed due to NDAs
What they needed
Rupa has been a household name for over 50 years, and while the general trade business has been good since the start, they wanted to finally set up their first retail stores in India. They also wanted to appeal to a new class of people and build a retail identity from scratch.
What we did
Tone of voice
Visual Merchandising
Retail Zoning.
Retail Identity Creation
Customer Experience Design
Art Direction
Visual Merchandising
Retail Zoning.
Retail Identity Creation
Customer Experience Design
Art Direction
How we went
We are designing, merchandising and setting the template for the first 50 Rupa Stores in India
