FCUK underwear is a sub brand of the global FCUK brand and specialises in manufacturing of quality men's underwear products
Retail Brand & Communications Strategy / Tone of Voice Development / Visual Merchandising / Experience Design / In-store Copy / Art Direction & Production / Space Zoning and Planning
What they needed
FCUK is planning to open its first line of standalone underwear stores to compete with the likes of Calvin Klein Underwear and Jockey. They wanted this brand to stand apart from the regular FCUK brand and wanted to carve a unique upscale brand identity for the same. Our work included building brand awareness and building a unique retail experience from scratch.
What we did
Tone of voice
Visual Merchandising
Retail Zoning.
Retail Identity Creation
Customer Experience Design
Art Direction
Visual Merchandising
Retail Zoning.
Retail Identity Creation
Customer Experience Design
Art Direction
How we went
We are designing, merchandising and setting the template for the first iteration of FCUK underwear stores in India
